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Black dating app BLK is rolling out profile stickers like 'Black Biz Owner' and 'Afro Latino' — take a look

Added 05-22-22 05:14:02am EST - “"Mainstream apps probably wouldn't go so deep into this level of representation," BLK told Insider. Take an early look at the stickers.” - Businessinsider.com

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Posted By TheNewsCommenter: From Businessinsider.com: “Black dating app BLK is rolling out profile stickers like 'Black Biz Owner' and 'Afro Latino' — take a look”. Below is an excerpt from the article.

In the fast-paced world of dating apps, users have mere seconds to stand out to a potential match. Photos are the main draw but this means would-be dates often base decisions on looks alone.

It's why many dating apps have introduced profile stickers to help catch the eye, and why BLK, a dating app for Black singles, is to launch its own.

Insider was given a sneak peek of BLK's new stickers ahead of their expected launch Monday. They include "Caribbean Descent," "Black Biz Owner," and "Afro Latino."

"We're doing stickers that really are endemic with the culture and the community that you might not see on other apps. So, think natural hair, dreadlocks, Caribbean descent, Afro Latino," Jonathan Kirkland, BLK's head of marketing, said. "Mainstream apps probably wouldn't go so deep into this level of representation."

The 30 new BLK stickers were designed by Colombian-born, New York-based artist Leonel Gonzalez. Designs were based on surveys of BLK users, the majority of whom are Gen Z or millennials aged between 18 and 35.

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