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Apple's reputation plummets in China due to Washington's trade war with Beijing


Added 09-20-19 06:36:02am EST - “The US technology giant's popularity slipped 19 places in the space of two years among patriotic Chinese consumers as the tariff battle between the world's two largest economies escalated.” - Dailymail.co.uk

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Posted By TheNewsCommenter: From Dailymail.co.uk: “Apple's reputation plummets in China due to trade war”. Below is an excerpt from the article.

Apple's reputation has tumbled in China because of a trade war between Washington and Beijing, according to a new survey.

The US technology giant's popularity in the Far East slipped 19 places in the space of two years as the tariff battle between the world's two largest economies escalated.  

Chinese consumers have shown growing loyalty to Huawei - one of Apple's main competitors - because they see the trade sanctions imposed on the Chinese telecom company as 'an attack' from the US, analysts say. 

Apple's brand reputation in China has taken a hit due to the trade war while Huawei's popularity has grown, a new survey finds. The US tech firm is only the 24th most popular brand for Chinese consumers compared to the fifth in 2017 before the tit-for-tat tariff battle began

The findings were revealed yesterday in a report from marketing consultancy Prophet after it surveyed 13,500 Chinese customers about 258 brands. 

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