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Apple's fun new Grammy ads star Animoji karaoke performing the hits


Added 01-26-18 02:31:02pm EST - “Apple has released two new ads that use Animoji to sing Grammy nominated songs, as spotted by Adweek. The exclusive iPhone X feature has been very popular and also controversial as some see it as g…” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “Apple’s fun new Grammy ads star Animoji karaoke performing the hits”. Below is an excerpt from the article.

Apple has released two new ads that use Animoji to sing Grammy nominated songs, as spotted by Adweek. The exclusive iPhone X feature has been very popular and also controversial as some see it as gimmicky. Apple has just added an additional four Animoji characters in iOS 11.3.

Adweek claims that all visual work was done on the iPhone X and that there was no other animation work involved (although the duration was extended as the default limit is 10 seconds of capture).

 “Alien” will air immediately following Childish Gambino’s Grammy performance, while “Amigos” will air in the commercial pod right after the Best Rap Album category, for which Migos is nominated.

It’s nice seeing Apple still supporting, and more importantly marketing the feature. Hopefully in the future Apple will give more controls to users to customize their clips and record clips longer than ten seconds.

Peter writes for 9to5Mac. He has a passion for music and technology. Reluctant to try Bluetooth headphones, he’s recovering from the painful realization that wireless headphones may actually be good.

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