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Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Added 10-23-20 07:12:02am EST - “Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss...” - Macrumors.com

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Posted By TheNewsCommenter: From Macrumors.com: “Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns”. Below is an excerpt from the article.

See the similarities and differences in deciding between the iPhone 12 Pro and the iPhone 12 Pro Max.

Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro.

Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in the box.

DeMuro asked about the implications of 5G connectivity on the ‌iPhone‌'s battery life, to which Drance responded:

We're able to make a bunch of software optimizations throughout the entire system to make battery life even better, and on top of that we added a new feature called "Smart Data mode" that will allow you to manage your 5G usage and battery life a bit better, so you can use 5G speeds when it really matters, and then for places where maybe it doesn't matter as much it will revert to 4G LTE speeds to save your battery life. And then the last part of it that I think is really important is the work we've done with our carrier partners, working with them on their network settings, on their deployment plan, so they're also optimizing their settings together with ‌iPhone‌ to optimize for battery life.

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