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Apple upping MacBook Pro orders as working from home demand continues

Added 07-13-20 07:11:02am EST - “Component suppliers are reporting that Apple is to increase its orders for MacBook Pro parts as the initial demand from more people working from home appears to continue.” - Appleinsider.com

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Posted By TheNewsCommenter: From Appleinsider.com: “Apple upping MacBook Pro orders as working from home demand continues | Appleinsider”. Below is an excerpt from the article.

Component suppliers are reporting that Apple is to increase its orders for MacBook Pro parts as the initial demand from more people working from home appears to continue.

While the coronavirus appears to have badly affected iPhone sales, yet greatly bolstered iPad ones, a new claim says that the MacBook Pro is also profiting. Supply chain sources are saying that what was expected to be a short term rise in demand as people began working from home, has instead continued.

According to Digitimes, Apple is planning to increase its new MacBook Pro orders toward the end of the third quarter of 2020. Unnamed sources in what the publication describes as the "upstream supply chain," say that overall there will be 20% more MacBook Pro shipments in Q3 compared to Q2.

The upstream supply chain is a generic term cover all suppliers who produce components that go into a product that is then delivered to a company like Apple. An increase in orders for one supplier is not enough to extrapolate Apple's plans, as it may equally be reducing orders from another.

However, coming from sources across the chain gives this more credence. Digitimes has a strong track record in supply chain information, although a much weaker one in determining what that data implies for future products.

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