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Apple TV+ ranks low in streaming industry surveys despite market boom
Added 01-22-21 06:11:01pm EST - “The majority of streaming service customers subscribe to Netflix but only 14% can say the same for Apple TV+, according to a new J.D. Power survey.” - Appleinsider.com
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Posted By TheNewsCommenter: From Appleinsider.com: “Apple TV+ ranks low in streaming industry surveys despite market boom | AppleInsider”. Below is an excerpt from the article.
The majority of streaming service customers subscribe to Netflix but only 14% can say the same for Apple TV+, according to a new J.D. Power survey.
About 81% of respondents to the survey said they subscribe to Netflix, the number one streaming service by far. Amazon Prime Video ranked second with 65%, while Hulu came in third with 56%, according to the survey seen by Variety.
Disney+ and HBO Max rounded out the rest of the top five streaming services with 47% and 22%, respectively. Even NBC streamer Peacock came in higher than Apple, with 18% of those surveyed saying they subscribe to the service.
Streaming has surged against the backdrop of the global coronavirus pandemic. The J.D. Power survey also indicates that 49% of respondents subscribe to four or more streaming services, up from three at the start of the health crisis.
Spending on streaming platforms is also up 24% in December 2020, with consumers shelling out an average of $47 a month. That's up from an average of $38 a month in April 2020.
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