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(Reuters) - Apple Inc (AAPL.O) is set on Tuesday to announce pricing for its forthcoming streaming TV service as well as updates to its iPhone lineup, as the tech giant reaches a turning point where it focuses as much on services as its hardware and software.
The annual upgrade to the iPhone is expected to include new camera features but few big changes, with Apple in a “holding pattern” until it rolls out 5G phones with faster mobile data speeds next year, analysts said. Instead, services like the television content featuring the likes of Oprah Winfrey that will compete with Netflix Inc (NFLX.O) and Walt Disney Co (DIS.N) could take center stage.
While the iPhone still makes up more than half of Apple’s sales, Tuesday’s event may nudge it off center stage after a decade in the limelight.
Apple long boasted about its competitive advantage over rivals such as Samsung Electronics Co Ltd (005930.KS), which makes handsets, or Alphabet Inc’s Google (GOOGL.O), which provides the Android operating system for most of the world’s phones. Apple touted controlling both the hardware and software, resulting in polished products that commanded premium prices and captured most of the smart phone industry’s profits.
But at the fall event at 10 a.m. PT (1700 GMT) in the Steve Jobs Theater in Cupertino, California, typically Apple’s splashiest and dedicated to its flagship devices, Apple is cementing a third element to its focus: hardware, software and services.
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