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Apple thrives in India, China for Q2 despite COVID-19 effects

Added 08-08-20 09:11:01am EST - “The iPhone was the most popular premium smartphone in India for the second quarter of 2020, according to IDC, but while the smartphone market in China slumped as a whole, Apple continued to see growth in the important market.” - Appleinsider.com

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Posted By TheNewsCommenter: From Appleinsider.com: “Apple thrives in India, China for Q2 despite COVID-19 effects | Appleinsider”. Below is an excerpt from the article.

The iPhone was the most popular premium smartphone in India for the second quarter of 2020, according to IDC, but while the smartphone market in China slumped as a whole, Apple continued to see growth in the important market.

The onset of the COVID-19 pandemic early in 2020 caused many problems for Apple across the board, including impacting both its supply chain and retail operations. The social distancing measures and socioeconomic issues generated by national lockdowns also had an effect on consumer demand, but according to research from analysts at IDC, it seems that Apple is still doing well in two important countries.

The smartphone market in India has, for the most part, slumped in terms of year-on-year growth for Q2 2020, with the market enduring an average year-on-year decline in shipments of 50.6%. For the top five vendors, the most popular Xiaomi saw its shipment volumes slashed from 10.4 million units in Q2 2019 to 5.4 million for Q2 2020, with second-place Samsung faring similarly, going from 9.3 million down to 4.8 million.

While Apple wasn't in the top five vendors in India, IDC did call out some of Apple's successes in specific segments.

For the mid-premium segment, for devices between $300 and $500, Apple's iPhone SE reboot was among the top models, though the group as a whole saw a decline of 4.8% overall. In the premium category, classed as smartphones valued at $500 or more, the group declined by 35.4% year-on-year, but Apple still held on to a 48.8% share of the market.

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