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Apple still dominates true wireless hearables, but 2nd gen didn't boost share


Added 06-14-19 10:31:02am EST - “Counterpoint Research is out with its latest market sizing report for the true wireless hearables sector, and there's a mix of good news and bad news ...” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “True wireless hearables: good & bad news for Apple - 9to5Mac”. Below is an excerpt from the article.

Counterpoint Research is out with its latest market sizing report for the true wireless hearables sector, and there’s a mix of good news and bad news for Apple.

Counterpoint doesn’t share exact numbers in its public information – it wants companies to pay for the report – but the graphs below tell their own story. Apple has well over half of the total share, and when it comes to individual models, there is AirPods and then everything else.

The bad news for the Cupertino company is that you’d have expected the second-gen model to have boosted Apple’s share, but that hasn’t happened.

Apple’s market share remained at the same level seen in the last quarter, failing to grow in spite of the launch of its second generation AirPods. While sales of the first generation AirPods were higher than expected thanks to a variety of sales promotions for stock-outs in the channel in Q1 2019, sales of the new model were weaker than initially expected due to the market’s mixed response.

Close Apple watchers may be waiting for the 3rd-gen model, one of which is expected to feature an all-new design.

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