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Apple Silicon will force industry rethink on Intel chips, says ex-Apple executive

Added 07-13-20 11:11:02am EST - “The creation of Apple Silicon will force Microsoft into making its Windows variant for ARM better and to make better ARM-based hardware, former Apple executive Jean-Louis Gassee has suggested, as Apple's shift will prompt the rest…” - Appleinsider.com

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Posted By TheNewsCommenter: From Appleinsider.com: “Apple Silicon will force industry rethink on Intel chips, says ex-Apple executive | Appleinsider”. Below is an excerpt from the article.

The creation of Apple Silicon will force Microsoft into making its Windows variant for ARM better and to make better ARM-based hardware, former Apple executive Jean-Louis Gassee has suggested, as Apple's shift will prompt the rest of the PC industry to reconsider its usage of Intel chips.

Apple's transition away from Intel-based Macs to versions using its self-designed Apple Silicon will take place over two years, as it announced during WWDC 2020. While the move will prompt a major change in macOS and how developers treat app development, Gassee also suggests the major shift could also heavily impact Apple's main software rival at Microsoft.

While Apple isn't going to cause issues with Intel's chip sales in a sizable way, which Gassee reasons is because of its 7% PC market ownership as well as Apple's demands and complaints affecting the relationship, Gassee suggests "The impact on Intel - and the entire industry - will be felt beyond Apple's small share of the PC market."

Apple is seeing the billions of dollars of investment into Apple Silicon as a way to make the Mac better, Gassee believes. Power dissipation improvements are anticipated, with the A12Z's performance and cool running highlighted against an Intel Core i7 processor with a TDP of 28 watts.

Throughput is also a concern, with Gassee unable to imagine "tomorrow's Apple Silicon Macs providing less than a 25% throughput advantage against corresponding x86 PCs." While admitting they're "broad strokes" of assumption, Gassee suggests to the reader "think faster, svelter laptops actually lasting 10 hours on a battery charge. If not, once again, why bother burning the billions?"

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