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Apple today informed developers that it is implementing a new subscription feature that will allow customers to be charged automatically when an app's subscription price goes up, which is not the way that subscriptions work at the current time.
Right now, customers must explicitly agree to a pricing change when the cost of a subscription increases through an "Agree to New Price" interface. If a customer does not tap on agree when the warning comes up, their subscription is automatically canceled, but that's changing.
Going forward, developers will be able to increase the price of a subscription and have it auto renew, with customers simply being informed rather than needing to outright agree. Apple says that "under specific conditions and with advance user notice" developers can offer an auto-renewable subscription price increase without the user needing to take action and without their subscription being impacted.
There are specific limits that Apple is placing on developers to make sure this functionality is not abused. A pricing increase cannot occur more than once per year, and it cannot exceed $5 and 50 percent of the subscription price, or $50 and 50 percent for an annual subscription price.
Apple says that it will always notify users of the pricing increase in advance, via email, push notification, and a message within the app. Apple will also provide instructions on how to view, manage, and cancel subscriptions.
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