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Apple Maintained Its Dominant Share of the Wearables Market in 2020

Added 01-15-21 05:12:02am EST - “Apple maintained a strong lead in the true wireless headphones market in 2020, with its popular AirPods making up over a quarter of all shipments,...” - Macrumors.com

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Posted By TheNewsCommenter: From Macrumors.com: “Apple Maintained Its Dominant Share of the Wearables Market in 2020”. Below is an excerpt from the article.

Apple maintained a strong lead in the true wireless headphones market in 2020, with its popular AirPods making up over a quarter of all shipments, based on a new report.

According to Counterpoint Research, Apple products comprised 29% of true wireless stereo (TWS) shipments in Q3 2020, while its Apple Watch made up 28% of all smartwatch shipments. With respect to the wearables market – divided into five segments, of which earwear and wristwear comprise the majority of devices – Apple consistently outperformed the competition, despite its products typically costing more than rival offerings.

"Apple's powerful iOS ecosystem, typically comprised of consumers with larger disposable incomes, has been the main driver for growth – especially in terms of revenues," said senior Counterpoint analyst Sujeong Lim. "High-end stalwart Samsung has also performed consistently."

That said, budget offerings still showed big potential, with Xiaomi consolidating its number two spot in the rankings with a 13% market share, while half of the top 10 were budget brands with sub-$50 and even sub-$20 offerings.

Counterpoint Research expects the wireless headphones industry to grow 83% to 238 million units this year, thanks in part to the lack of a headphone jack on smartphones and the removal of earbuds from smartphone boxes – trends that Apple inaugurated.

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