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Apple iPhone grows in Europe, Middle East, and Africa as smartphone market contracts

Added 03-04-21 11:11:01am EST - “The smartphone market in Europe, the Middle East, and Africa saw its worst performance in six years in 2020, though Apple's iPhone grew its share of the market.” - Appleinsider.com

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Posted By TheNewsCommenter: From Appleinsider.com: “Apple iPhone grows in Europe, Middle East, and Africa as smartphone market contracts | AppleInsider”. Below is an excerpt from the article.

The smartphone market in Europe, the Middle East, and Africa saw its worst performance in six years in 2020, though Apple's iPhone grew its share of the market.

According to analysis firm IDC, the Europe, Middle East, Africa (EMEA) market contracted 4.2% in units year-over-year in 2020, dropping to a total of 345.2 million shipments. The market's value also dropped 4.6% to around $110 billion. IDC attributes the EMEA market contraction to the global coronavirus pandemic.

In Europe alone, the market slumped 4.9% in units to 195.2 million. The European market also lost 3% of its value, declining to $82.4 million.

"If you just looked at the topline numbers, you might think it was a typical year with a bit of an economic wobble, not one with a pandemic and months of national lockdowns, leading to a yawning economic downturn," said Zdenek Krouzel, IDC EMEA program manager.

Apple managed to grow its market share in EMEA by 10% throughout 2020. It held 15.4% of the EMEA market, compared to 13.4% in 2019. Samsung's share actually dropped 15.9% in that same period, from 32.9% in 2019 to 28.9% in 2020.

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