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Airbus prepares counter-punch to new Boeing mid-sized jet

Added 05-21-19 04:03:02pm EST - “Airbus hinted on Tuesday at a price battle and imminent aircraft revamp to count...” - Reuters.com

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Posted By TheNewsCommenter: From Reuters.com: “Airbus prepares counter-punch to new Boeing mid-sized jet”. Below is an excerpt from the article.

TOULOUSE, France (Reuters) - Airbus hinted on Tuesday at a price battle and imminent aircraft revamp to counter a possible new Boeing mid-sized jet, promising a “left hook, right hook” from two of its established models.

U.S. planemaker Boeing is studying whether to launch a 220-270-seat jet wedged between traditional twin-aisle models like the Airbus A330 or its own 787, and the industry’s bread-and-butter single-aisle models like the A320/321 and Boeing 737.

Airbus aims to defend that space with its own A330neo at the top end and the best-selling A321neo at the bottom - two models boasting new engines on older airframes.

“Those programs are both so mature that it gives Airbus pricing flexibility to address this middle-of-the-market segment,” sales chief Christian Scherer said.

He promised what he described as a “left-hook, right-hook approach” to that part of the market, using the two Airbus jets, as airlines replace Boeing 757 and some larger 767 aircraft.

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