Where the Comment is King

THE NEWS COMMENTER

VOTE  (0)  (0)

A look inside Apple's second Berlin store, opening December 2

Added 12-01-21 10:31:02pm EST - “Apple is opening a new store in Berlin on December 2. The Rosenthaler Strasse retail store is Apple's second in the city, joining its Kurf” - 9to5mac.com

CLICK TO SHARE

Posted By TheNewsCommenter: From 9to5mac.com: “A look inside Apple's second Berlin store, opening December 2”. Below is an excerpt from the article.

Apple is opening a new store in Berlin on December 2. The Rosenthaler Strasse retail store is Apple’s second in the city, joining its Kurfürstendamm location.

The new store is the city’s center, in the Mitte borough by the Hackesche Höfe, surrounded by historical locations, as well as art and design studios.

“We’re excited to open our second store in Berlin, right in the heart of Mitte,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Blending Apple’s exceptional technology and tools with the creative passion we share with this community gives us the opportunity to create something really special for our customers in Germany.”

For the opening, Apple will be hosting local artists from the art collective Parallel Universe. The illustrators will be live-drawing on an iPad Pro at the Forum and Video wall, home to Today at Apple sessions.

The photographs show the store continues Apple’s trend of implementing pickup locations, first trialed last year. This location is the first time a dedicated Apple Pickup location has made its way to Europe.

Read more...

Watch the video:

If you don't see any comments yet, congrats! You get first comment. Be nice and have fun.

Comment Box is loading comments...

CLICK TO SHARE

BACK TO THE HOME-PAGE