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Volkswagen CEO: We're 'Not Afraid' of a Potential 'Apple Car'

Added 02-14-21 12:12:02pm EST - “Apple is widely rumored to be working on a self-driving car, internally codenamed "Project Titan." Apple reportedly began work on the project...” - Macrumors.com

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Posted By TheNewsCommenter: From Macrumors.com: “Volkswagen CEO: We're 'Not Afraid' of a Potential 'Apple Car'”. Below is an excerpt from the article.

Apple is widely rumored to be working on a self-driving car, internally codenamed "Project Titan." Apple reportedly began work on the project in 2014, and years later, the rumor mill is in full swing speculating when Apple will debut its self-driving technology. Speculation has become so rampant that potential competitors to an Apple Car are already weighing down its potential threat to the overall car industry.

As reported by Reuters today, Volkswagen Group CEO Herbert Diess said that he's "not afraid" of an ‌‌Apple Car‌‌ and that Apple will not be able to overtake the $2 trillion automobile industry overnight. In typical Apple fashion, the company has not confirmed it's working on a self-driving car, but Diess believes that the rumors and reports are "logical." Apple has expertise in battery technology, software, and design, and it can easily utilize all of its proficiency in those areas to create an automobile, the CEO was quoted as saying.

Similar remarks can be traced back to 2006, one year prior to the launch of the iPhone, when the CEO of Palm, which at the time was one of the leading smartphone makers, stated that Apple would not "just figure this out," referring to smartphones. In the years that followed, however, the ‌iPhone‌ would captivate the market, eventually leading it to $65 billion in revenue for a single quarter.

Volkswagen, based in Germany, is one of the largest car manufacturers in Europe and around the world, giving it significant dominance over the industry. Diess said he is not concerned that Apple joining the market would disrupt Volkswagen's dominance, saying that despite Apple's expertise in all of the technology needed to create a car, his company is still "not afraid" and that Apple "will not manage" to disrupt the market overnight.

Until this year, very little was known about how Apple would go about building an actual self-driving car. Apple uses third-party suppliers such as TSMC and Foxconn to build current products like the ‌iPhone‌ and Mac, but none of its current suppliers are fully positioned to build an automobile. On that front, Apple is expected to partner with an already well-known and established car maker to fulfill its self-driving car ambitions.

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