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2019 Grammy Awards: Predictions And Considerations


Added 02-07-19 09:06:01am EST - “On Sunday night, social media will overflow with commentary on the night's winners, snubs and baffling moments. But for now, we can take a few educated stabs at the headlines and outrages that await.” - Npr.org

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Posted By TheNewsCommenter: From Npr.org: “2019 Grammy Awards: Predictions And Considerations”. Below is an excerpt from the article.

Cardi B performs onstage during the 2018 Grammy Awards. Kevin Winter/Getty Images for NARAS hide caption

Whatever you think of the Grammy Awards, they do provide an intriguing snapshot of how the music industry wishes to see itself — particularly in terms of its chosen standard-bearers. In one three-and-a-half-hour flurry of awards and performances, you'll get a cross-genre infomercial and, if you curate your Twitter feed right, an evening-long feast of social-media jokes and commentary.

1) So many nominees. The Grammys' four biggest categories — album of the year, song of the year, record of the year and best new artist — have traditionally been a hash of oddly matched genres, with pop, rock, hip-hop, R&B, country and jazz artists vying for only five nomination slots. This year, the hash naturally remains, but the number of slots has increased from five to eight to accommodate more diversity among the nominees.

This year's nominations bear that out; in album of the year, for example, Cardi B, Brandi Carlile, Drake, H.E.R., Post Malone, Janelle Monáe, Kacey Musgraves and the Black Panther soundtrack are all in contention. Record of the year will go to a song by either Cardi B; Carlile; Childish Gambino; Drake; Lady Gaga and Bradley Cooper; Kendrick Lamar and SZA; or Zedd, Maren Morris and Grey. (Here's a fuller rundown of this year's nominees.)

The clutter of names makes gaming out winners trickier than ever. Vote-splitting among similar artists and genres could be a major factor. For example, rootsy singers Brandi Carlile and Kacey Musgraves might siphon off each other's album of the year votes, leaving an open lane for... it's hard to tell, really. Monáe's Dirty Computer was adored by critics, Black Panther was a commercial juggernaut spearheaded by Kendrick Lamar (who's due after a few high-profile snubs in the category), Cardi B dominated both the 2018 pop charts and the cultural conversation. And so on.

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